You might have an email list for your B2B healthcare that isn’t getting that much engagement. Your subscribers aren’t opening your emails, and they are not buying your products or services, despite you sending them offers. And you are beginning to wonder if putting in the time to grow your subscriber list is worth the investment.
Why is having a growing email subscriber list a good thing? Having an email list is gold in the marketing world because it means that your subscribers are not only invested in your brand but are also interested in what you have to say in the future. This opens up the opportunity to convert these subscribers into customers. An email list allows you to launch a product with tremendous success or A/B test a new feature on your website. And keeping your list growing will set your business up for long-term growth. It has been proven that email marketing is more helpful in connecting with customers than social media. 93% of B2B and B2C companies use email marketing as a part of their business strategy.
This is also why it is so important to focus on your blog’s content strategy. With your blog audience, you build a core of loyal visitors that can be easily connected with and a place to pull email marketing content from. In addition, email is 40 times more effective than social media at acquiring new clients. So if one of your marketing OKRs includes growing your email list, below are six strategies you can implement today to attract new visitors and convert them into subscribers and eventually leads:
- Post frequently with engaging content. The first thing you should do is focus on producing exciting blog posts that are SEO optimized. Having creative and informative seats will help you build trust and retain new visitors. Engaging content includes:
- Infographics
- Case studies
- Videos
- Relevant and up to date news
- Solution-focused articles that address problems your potential clients might have
- Keep sign-up sheets in your physical locations. Allow patients to opt-in to receive communication from you during their onboarding process. Have print copies of your latest e-newsletter placed in your waiting rooms or reception areas.
- Use “call-to-actions” or CTAs on every blog post. A well-placed CTA that offers valuable lead magnets (incentives given to your subscriber in exchange for their email address) such as a case study outlining your services or newest product can help you capture more of your blog visitors. You can use many types of CTAs, including slide-in and pop-ups. Having these on each post is essential to maximizing your blog posts to gain new subscribers.
- Post about your email newsletter on social media accounts. In addition to keeping your social media followers updated on your business’s services, be sure to include links to your e-newsletters as well. Pull blurbs from your latest newsletter and share them with your followers. Also, please share links to your lead magnets with the option for your followers to access them by subscribing.
- Guest post with partners and vendors that are brand-aligned with your own business. Sharing your expertise on blogs similar to yours can help your business gain exposure, generate more views on your website, and be a great way to gain additional subscribers.
The above tips are tried and true ways to grow your subscriber list. You can spread the word that people can subscribe to it by reminding people to get all of these great things (lead magnets) for joining. Be sure to pay attention to metrics such as views, clicks, and bounce rates for clues on what variety of formats your audience prefers their information (for example, are you gaining as much engagement on your blog posts that feature infographics versus the posts that feature videos?). If you implement the tips from above, you will be on your way to growing your list and converting them into clients.